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The ULTRA banner: a top-of-the-line image. In addition to the
technical support offered by the wholesalers and Colabor, ULTRA merchants benefit from
competitive monthly marketing efforts with dynamic promotional tools.
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Operating a convenience store under the SERMAX banner means receiving
technical support, profitable monthly marketing efforts, a brand image, and many other services.
Like Colabor’s other banners, SERMAX respects regional differences while
maintaining basic standards in order to ensure a degree of homogeneity.
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Point d’Aide and Visez Juste are banners for retailers wishing to take advantage of services
such as billing of direct deliveries, a sign, private-brand products, and marketing tools
including window posters and shelf cards.
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